Independent Brazilian eyewear brand: DINDI

DINDI is an independent Brazilian eyewear brand. We design, produce and sell our own optical frames and sunglasses in our atelier in São Paulo, with no licensed name or third party design. This page explains what that means in practice and why it makes a difference in the frame that reaches you.

What is an independent eyewear brand

Independent eyewear is eyewear made by those who design it. An independent brand creates, produces and sells its own pieces. The result tends to be more original, in smaller runs, with greater control over material and finish.

Three things define an independent brand: original design, in house production and no licensing. It is the opposite of the model where a single manufacturer produces frames for dozens of labels that only sign the product.

A Brazilian eyewear brand with its own production

DINDI was founded in 2020 in São Paulo by Ricardo Vernaglia, the brand's founder and creative director. From the first sketch to the final polish, every stage happens in our atelier. Having design and production under one roof lets us test, adjust and remake until the piece is right, and develop techniques that would not exist in outsourced production.

Handcrafted eyewear, in small series

Each DINDI frame is cut, assembled and finished by hand, in Italian cellulose acetate and Italian components. More than one hundred steps between technology and handwork: cutting the sheet, collage, mounting the hinges, finishing and polishing. The runs are small, so there can be slight variations in grain and tone from one piece to another. That is the mark of the process, not a flaw.

Collage, DINDI's signature

Collage works like a marquetry in acetate: different colors joined by hand to form a new pattern, sometimes the protagonist, sometimes a minimal, precise accent. Over the years we have developed more than thirty collage techniques. That repertoire only exists because production is ours.

Handcrafted or industrial?

Both. The process combines high technology with a series of exclusively manual steps, such as collage, finishing and polishing. We prefer to say handcrafted, in our own production, rather than artisanal: it better describes what happens in the atelier and the standard of quality and durability we pursue in every piece.

Designed for Brazilian faces

Our models come from ergonomic studies and account for the diversity of eye size, bridge and front found in Brazil. Acetate weight reduction techniques make the pieces lighter without losing structure. Lens, bridge and temple measurements are on every product page to help you choose.

What you get when you buy from an independent brand

Design with its own voice, the exclusivity of small runs, care in every piece and a direct relationship between those who create and those who wear. And concrete guarantees: a one year warranty against manufacturing defects, free exchanges within 30 days, free returns within 7 days and free shipping throughout Brazil. The DINDI trademark is registered with INPI, the Brazilian patent and trademark office.

Discover the DINDI story, see how we make our frames in Our Production or learn about our material. To shop: optical frames and sunglasses.